Blackglama (#351, Ads)

Andy Warhol

Blackglama (#351, Ads) , 1985

38.0 x 38.0 Inches
Print on paper
Unique artwork
Estimate $197,000 - $240,000
Added during invoicing: 10% LiveArt Fee and Shipping Costs

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Hamilton Selway, 2003

About the artwork

Commissioned in 1985 by Feldman Fine Arts, Blackglama (#351) is from Andy Warhol’s Ads Portfolio. Rendered in Warhol’s signature technicolor screenprint, actress Judy Garland stares out at viewers in neon hues of green, blue, and pink. The slogan for the Blackglama’s fur company, “What becomes a legend most?,” hangs above Garland’s head. This portfolio explores popular advertisements and advertising images, as Warhol’s notorious interest laid in the cult of celebrity and the obsessive consumerism that exists in American society. The “Advertisements” series featured subjects ranging from Donald Duck to Liza Minnelli. These vivid screen prints blur the thin line between mass-marketed images targeted at the everyday consumer, and fine art. Blackglama (#351) exemplifies Warhol’s career and the blending of his early days as a commercial illustrator with the mature Pop style of his later years.

About the artist

Andy Warhol

One of the most influential and important artists in contemporary art and culture, Andy Warhol was a founder of and major figure in the Pop Art movement. Trained as an illustrator and graphic designer, in the early 1960s Warhol began creating paintings that took as their subject matter mass media and advertising images. His “Campbell Soup Cans,” “Marilyns,” and “Coke Bottles” shocked the art world for elevating consumer and celebrity culture into the realm of fine art. Warhol’s process was also controversial; he used silkscreen, a process associated with the commercial arts that was perceived as eliminating signs of artistic gesture and emotion. Warhol continued to experiment throughout his career - in prints, paintings, drawings, films and photographs - and his legacy is evident in his continued prominence in the art market and his prevailing influence on contemporary artists. 

While using commercial and easily accessible materials to create his groundbreaking oeuvre was doubtful to many at the time, Warhol has easily staked his claim as one of the best-selling, top performing artists on the secondary market consistently throughout the decades. Selling from a few hundred thousand to hundreds of millions of US dollars, Warhol constantly breaks his own record up on the block, demonstrating the reach and reverence the art world has for the him.

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